![Gucci — With Help From Ultimate Muse, Harry Styles — Launches Its First Gender-Neutral Perfume - Fashionista Gucci — With Help From Ultimate Muse, Harry Styles — Launches Its First Gender-Neutral Perfume - Fashionista](https://fashionista.com/.image/ar_4:3%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTY1ODg4NjI3NTkzNzE2ODAz/gucci-memoire-dune-odeur-campaign.jpg)
Gucci — With Help From Ultimate Muse, Harry Styles — Launches Its First Gender-Neutral Perfume - Fashionista
Gucci - Appearing on Gucci Beauty's Instagram profile, hands of the cast members hold the bottle of Gucci Mémoire d'une Odeur—meaning memory of a scent—by Alessandro Michele. The Creative Director was inspired
![The new universal fragrance is captured in a campaign featuring a diverse cast of talents including actor and singer songwriter Harry Styles. - Gucci Stories The new universal fragrance is captured in a campaign featuring a diverse cast of talents including actor and singer songwriter Harry Styles. - Gucci Stories](https://media.gucci.com/content/DiaryHeroArticle_Small_640x816/1564658104/DiaryHeroArticle_Memoire-campaign-1_001_Default.jpg)
The new universal fragrance is captured in a campaign featuring a diverse cast of talents including actor and singer songwriter Harry Styles. - Gucci Stories
King Power - Discover Gucci's first universal fragrance, a perfume not assigned to a gender or a time. Gucci Mémoire d'Une Odeur is a scent that explores the power of memories, bringing
![gucci on Twitter: "A scent can gift a moment again, so an experience from the past can be relived in the now. #GucciBeauty's #GucciMémoire d'une Odeur is a fragrance that transcends gender gucci on Twitter: "A scent can gift a moment again, so an experience from the past can be relived in the now. #GucciBeauty's #GucciMémoire d'une Odeur is a fragrance that transcends gender](https://pbs.twimg.com/media/E0IxM1aXEAMQZlu.jpg:large)